Cheverell Case Study
About the Company
Cheverell is a luxury bespoke interior design company, designing and installing high-end products such as:
- Kitchens
- Bathrooms
- Cabinetry
- Home Offices
Even though they offered a range of great bespoke products and services, they had the problem of trying to get in-front of their audience whilst also trying to compete against the bigger service providers.
307% increase in sessions
When I took the Cheverell account on in January 2024, the site was getting an average of 102 organic sessions month-on-month.
After 9-10 months, I was able to drive 416 monthly organic sessions (an increase of 307.84%) to the site as well as 250 new users month-on-month.
533% increase in conversions
Key event metrics for Cheverell when I first took over were very damning. Just 6 key event conversions met in January 2024 at a conversion % of 5.88%
By targeting more fruitful keywords for their market and improving the contact form, I managed to bring key metric conversions up to 38 conversions in November 2024 (a 533.33% increase).
135% increase in organic keywords
In January of 2024, Cheverell were ranking for 106 organic keywords. As of November 2024, the website is ranking for 250 organic keywords (a 135.8% increase).
On top is this, the businesses site health score went from 75% to 91% (an increase of 16%) on SEMrush as a result of my technical SEO work.
Web Content Work
I noticed a gap in keyword competition for ‘Salisbury’ and ‘Marlborough’ related keywords. Although these keywords had low search volumes, they had high intent and were targeting affluent areas.
To capitalise on this, I created landing pages targeting these areas to break into the relative keyword pools.
On top of writing new content, I ensured that I worked on implementing and adjusting meta tags (titles and descriptions) to capitalise on this gap within search.
Within the content itself, I made sure to utilise best practice for heading structures and keywords affectively.
